You’ll see a lot of analysis of what took place on the Internet before, during and after the game. Watch for things like maps of the Twitter traffic, perhaps some Facebook traffic stats, and perhaps some on social network activity.I watched on TV so I could concentrate on the ads, which I ..
The Friday before THE BIG GAME always brings bloggers out in force. Just as in the game itself, there are two opposing forces. One is the group who care about the football game; the other is the group who care about the ads. I count myself a member of the latter!So here’s an update to what I ..
One of the annoyances of writing a blog is how often you see content the very next day that adds to what you just posted. Usually I just hope people will see it. But this one is so timely and so important it deserves its own post.This Marketing Charts post from yesterday was in my inbox today. ..
For quite awhile I’ve been using a conceptualization of social media with 5 steps:Listen > Speak > Engage > Support > CocreateRecently I’ve noticed conceptualizations that have these three elements• Listen• Respond• EngageThey aren’t necessarily in this order (although Listen is ..
On Friday I wrote about the importance of listening to brand-related conversations on the web. It’s an important source of information these days. It’s also a potential source of qualitative data.The problems with thinking of web conversations as data are twofold:1. There is so much of it2. ..