It’s the tenth anniversary of the movie Fight Club, the one where Brad Pitt stars as an all-knowing anti-advertisement communist who makes ‘hitting the bottom’ looks cool enough. I’m a fan of this mind-twisting flick, simply because it conveys a meaningful message, the message that ..
Part of the marketing process is marketing communication, which involves direct selling or advertising copywriting. These form the showdown- the crucial window of opportunity for you to make your prospective customer act. A sad truth is that human is so easy to deceive. Even more saddening ..
Yes it is possible that your boss is a hard-worker, he stays back every day. He can be a great communicator- he speaks with charm, and have a boatloads of charisma, his bosses and superiors adore him. But at the same time, it is also possible that he’s stupid. He can’t get even a simple job ..
The decision by Maggie Whitman, former C.E.O of EBay and the poster girl for corporate women, to run for the Governor of California splits the opinion poll. Can a woman fix one of the world’s largest economy? What’s interesting is how her supporters are pulling behind her track ..
The ugly side of being a manager is the ratio of people fighting for your job. You alone : All your subordinates As the probability of you being an awesome manager is remote, therefore I conclude that you’re not competent enough to be the best person for the job compared with your ..