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Recent Articles on Trends in Japan - CScout Japan Blog

Car Singing Auditions Promote Navigation System Online and on TV

11 hours ago
SONY has launched a campaign to get us all singing in our cars. “Singing in your car” takes an activity that we all do (often to the annoyance of fellow passengers) and turns it into an interactive TV and online contest. You can send in your auditions (posted to YouTube) and some of the best ..
Tags: gadgets, sony, music, youtube, automobiles, commercials, web 2.0

Telefork Merges Phones with Dinner

22 hours ago
Japanese innovation in telephony is clearly ahead of the rest of the world, but did you know about the coming convergence between phones and silverware that was predicted years ago? Tsubame-Sanjo station in Niigata prefecture is home to an early prototype . In case you can’t tell, the rest of ..
Tags: mobile, digital life, product innovations

Mugen Tokoroten makes for Infinite Snack Squeezing

2 days ago
If you’re anything like me, you just can’t get enough tokoroten. All summer, every day, I’m just fiending for the sweet, sweet product of sea algae. Luckily, Bandai Asovision is adding yet another item to it’s mugen (infinite) series of toys that started with the infamous PuchiPuchi ..
Tags: product innovations, lifestyle / fashion

This Just In: Obama is Polite

2 days ago
Without adding any kind of judgement for or against Obama (this video says it all), his recent visit to Japan stirred up the silliest controversy ever. The other day the Drudge Report ran a headline showing the Leader of the Free World bowing to the Japanese emperor, who is clearly not bowing ..
Tags: politics, lifestyle / fashion

NicoNico Douga Video Drives Out of the Window

5 days ago
We’ve previously reported on this site about the official Rakuten Auction channel on NicoNico Douga. Now here’s another corporate-endorsed video, one that appears to smash, literally, out of the screen. Get in the driving seat for the Need For Speed: Shift video, a showcase for the ..
Tags: youtube, games, marketing, campaigns, gaming, marketing ideas, niconico douga
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